Muslim fashion dynamics: The mediating role of positive emotion in elucidating impulsive buying behavior
Growing Muslim fashion trends drive diverse demands. Business must cater to varied preferences, offering a range of styles to suit consumer wishes in the expanding Muslim fashion industry. This study conducted in Semarang City, Central Java, Indonesia involved 150 respondents and employed SmartPLS...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Islam Indonesia, Faculty of Business and Economics, Department of Management
2024-02-01
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| Series: | Asian Management and Business Review |
| Subjects: | |
| Online Access: | http://journal.uii.ac.id/AMBR/article/view/31236 |
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Muslim fashion dynamics: The mediating role of positive emotion in elucidating impulsive buying behavior
Published 2024-02-01
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