Peran Brand Love sebagai Mediasi Hedonic Product dan Self-Expressive Brand Terhadap Brand Loyalty
This study aims to analyze the impact of hedonic products and self-expressive brands towards brand love and brand loyalty to Starbucks Coffee customers in Malang City. This study also analyzes the role of brand love as a mediator become an intermediary for hedonic products and self-expressive brands...
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| פורמט: | Article |
| שפה: | English |
| יצא לאור: |
Program Studi Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik Universitas Merdeka Malang
2020-11-01
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| סדרה: | Jurnal Bisnis dan Manajemen |
| נושאים: | |
| גישה מקוונת: | https://jurnal.unmer.ac.id/index.php/jbm/article/view/4696 |