Anchoring and traffic effects in the virtual market platform of FIFA 20
An Internet-based competitive marketing game, FIFA 20, served to investigate the effectiveness of two opposite strategies in soccer-player auctions under semi-naturalistic conditions. Granting the validity of both causal principles, the anchoring principle giving an advantage to starting with a hig...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University Library Heidelberg
2023-12-01
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| Series: | Journal of Dynamic Decision Making |
| Subjects: | |
| Online Access: | https://journals.ub.uni-heidelberg.de/index.php/jddm/article/view/88639 |