Promotional discourse in the websites of two Australian universities: A discourse analytic approach
This article shows how universities represent themselves through the use of language on their institutional websites. Specifically, it compares and contrasts how a long established university, the University of Melbourne and a young university, Macquarie University construct their institutional iden...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2015-12-01
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| Series: | Cogent Education |
| Subjects: | |
| Online Access: | http://dx.doi.org/10.1080/2331186X.2015.1011488 |