THE PROBLEMS OF MARKETING PERFORMANCE MEASUREMENT
The presented article deals with the problems of marketing performance measurement. In order to measure marketing performance we should determine the costs of marketing activities as well as the volume of revenues generated in the process of their implementation. There are different indicators that...
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| Format: | Article |
| Language: | English |
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Wydawnictwo SGGW - Warsaw University od Life Sciences Press
2016-05-01
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| Series: | Polityki Europejskie, Finanse i Marketing |
| Subjects: | |
| Online Access: | https://pefim.sggw.edu.pl/article/view/1218 |