Modeling the Trust in Online Shops Using Fuzzy Cognitive Mapping-Edited
Complementary to the increasing popularity of the internet and WWW, e-commerce has become a significant global economic force. The online retail stores need to attract more visitors and convert them to customers. To achieve this goal these stores need to be trustworthy for the visitors and customers...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
Yazd University
2015-04-01
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| Series: | کاوشهای مدیریت بازرگانی |
| Subjects: | |
| Online Access: | http://bar.yazd.ac.ir/article_742_9eaf53d3b46a51ed03718baffd8143d8.pdf |