Analysis of the Effect of Store Atmosphere and Social Factors on Emotional Responses Affecting Consumers’ Purchase Decision
Retail is classified as one of the growing industry in Indonesia, but currently it is experiencing a decline in visitors that resulting in the decrease of sales. Retailers or store owners need to find various ways to increase the number of visitors, which can be stimulated by store atmosphere and s...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2022-03-01
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| Series: | Indonesian Interdisciplinary Journal of Sharia Economics |
| Subjects: | |
| Online Access: | https://e-journal.ikhac.ac.id/index.php/iijse/article/view/1800 |