THE EXPANSION OF THE RITZ-CARLTON® ON FOREIGN MARKETS
The spreading of globalization drives the companies’ pursuit to expand on foreign markets for various reasons. In this paper it will be analysed the expansion on non-US markets of the Ritz-Carlton®, a hotel company with tradition, being known for its services quality. The analysis takes into consi...
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| Format: | Article |
| Language: | English |
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Editura Universitatii din Oradea
2016-12-01
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| Series: | Revista Română de Geografie Politică |
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| Online Access: | http://rrgp.uoradea.ro/art/2016-2/05_RRGP_303_Dobai.pdf |