Linking Sharia Bank Corporate Image and Customer Trust with Customer Switching Intention: The Mediating Role of Customer Loyalty
Good service from a bank will be an added value to improve the company's image and is directly proportional to customer loyalty. Customer loyalty can prevent customers from switching to using services from other companies. This study aims to examine the role of the mediating variable, customer...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Muhammadiyah Yogyakarta
2022-12-01
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| Series: | Journal of Islamic Economic and Business Research |
| Subjects: | |
| Online Access: | https://jiebr.umy.ac.id/index.php/jiebr/article/view/81 |