Tent-Poles of the Bestseller
This article proposes a framework for understanding and analysing how the passive audience of a media event turns into active stakeholders. The starting point is the cross-media content quadrant (Jensen and Vistisen, 2012), which shows how the producer’s control is distributed on social media platfo...
Main Authors: | , |
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Format: | Article |
Language: | Danish |
Published: |
Aalborg University Open Publishing
2013-12-01
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Series: | Akademisk Kvarter |
Subjects: | |
Online Access: | https://journals.aau.dk/index.php/ak/article/view/2833 |