Tent-Poles of the Bestseller
This article proposes a framework for understanding and analysing how the passive audience of a media event turns into active stakeholders. The starting point is the cross-media content quadrant (Jensen and Vistisen, 2012), which shows how the producer’s control is distributed on social media platfo...
| Main Authors: | , |
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| Format: | Article |
| Language: | Danish |
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Aalborg University Open Publishing
2013-12-01
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| Series: | Akademisk Kvarter |
| Subjects: | |
| Online Access: | https://journals.aau.dk/index.php/ak/article/view/2833 |
| Summary: | This article proposes a framework for understanding and analysing how the passive audience of a media event turns into active stakeholders. The starting point is the cross-media content quadrant (Jensen and Vistisen, 2012), which shows how the producer’s control is distributed on social media platforms, while storytelling evolves around a tent-pole, for example, a bestseller or blockbuster. To further explain how the audience engages, a three-step rhetoric model largely based on Bitzer (1998) and Tolkien (1971) is developed and explained.
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| ISSN: | 1904-0008 |