Click fraud detection for online advertising using machine learning
Advertising corporations have moved their focus to online and in-App advertisements in response to the expansion of digital technologies and social media. Online advertising represents the primary revenue source for advertising networks that serve as the middlemen between advertisers and advertiseme...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2023-07-01
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| Series: | Egyptian Informatics Journal |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S1110866523000294 |