The analysis of relationship between experiential marketing, service quality, visitors’ satisfaction, and revisit intention: study on tourism industry
This study aims to analyze the impact of experiential marketing and service quality on revisit intention which visitors’ satisfaction as mediating variable. The sample of our study was the 135 visitors’ of Grand Puri Maerokoco, one of the tourism sites in Semarang, Central Java, Indonesia. The resu...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Department of Management, Faculty of Economics and Business, Diponegoro University
2019-12-01
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| Series: | DIJB (Diponegoro International Journal of Business) |
| Subjects: | |
| Online Access: | https://ejournal2.undip.ac.id/index.php/ijb/article/view/6317 |