Examining the influence of price-quality inference and consumer attitudes on the inclination to buy non-deceptive counterfeit goods: evidence from South Africa

Examining the influence of price-quality inference and consumer attitudes on the inclination to buy non-deceptive counterfeit goods: evidence from South Africa

Purpose – The market for counterfeit goods worldwide has continued to grow significantly over the years, attracting the curiosity of researchers in the marketing field. This study aimed to analyse the influence of price-quality inference and attitudes towards economic rewards of purchasing counterfe...

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Bibliographic Details
Main Authors: Takawira Munyaradzi Ndofirepi, Tinashe Chuchu, Eugine Maziriri, Brighton Nyagadza
Format: Article
Language:English
Published: Emerald Publishing 2022-12-01
Series:European Journal of Management Studies
Subjects:
Young adults
Non-deceptive
Purchase
Counterfeit products
South Africa
Online Access:https://www.emerald.com/insight/content/doi/10.1108/EJMS-04-2022-0026/full/pdf

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https://www.emerald.com/insight/content/doi/10.1108/EJMS-04-2022-0026/full/pdf

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