Measuring consumers’ dominant value perceptions to determine their purchase intention of luxury fashion consumption

Measuring consumers’ dominant value perceptions to determine their purchase intention of luxury fashion consumption

AbstractThis research aims to determine the Chinese millennials’ dominant value perception on their purchase intention of luxury fashion goods. A survey was used to analyse the importance of luxury values such as quality, uniqueness, self-expression, prestige, and brand image when purchasing luxury...

Täydet tiedot

Bibliografiset tiedot
Päätekijät: Tong (Tripp) Liu, Carolina Quintero Rodriguez, Wen-Chieh (Melody) Huang
Aineistotyyppi: Artikkeli
Kieli:English
Julkaistu: Taylor & Francis Group 2023-12-01
Sarja:Cogent Business & Management
Aiheet:
luxury fashion
consumers’ luxury value perceptions
Chinese millennials
analytic hierarchy process
purchase intention
consumer behaviour
Linkit:https://www.tandfonline.com/doi/10.1080/23311975.2023.2272374

Internet

https://www.tandfonline.com/doi/10.1080/23311975.2023.2272374

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