Measuring consumers’ dominant value perceptions to determine their purchase intention of luxury fashion consumption

Measuring consumers’ dominant value perceptions to determine their purchase intention of luxury fashion consumption

AbstractThis research aims to determine the Chinese millennials’ dominant value perception on their purchase intention of luxury fashion goods. A survey was used to analyse the importance of luxury values such as quality, uniqueness, self-expression, prestige, and brand image when purchasing luxury...

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Bibliographic Details
Main Authors: Tong (Tripp) Liu, Carolina Quintero Rodriguez, Wen-Chieh (Melody) Huang
Format: Article
Language:English
Published: Taylor & Francis Group 2023-12-01
Series:Cogent Business & Management
Subjects:
luxury fashion
consumers’ luxury value perceptions
Chinese millennials
analytic hierarchy process
purchase intention
consumer behaviour
Online Access:https://www.tandfonline.com/doi/10.1080/23311975.2023.2272374

Internet

https://www.tandfonline.com/doi/10.1080/23311975.2023.2272374

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