Measuring consumers’ dominant value perceptions to determine their purchase intention of luxury fashion consumption
AbstractThis research aims to determine the Chinese millennials’ dominant value perception on their purchase intention of luxury fashion goods. A survey was used to analyse the importance of luxury values such as quality, uniqueness, self-expression, prestige, and brand image when purchasing luxury...
| Main Authors: | , , |
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| Formato: | Artigo |
| Idioma: | English |
| Publicado em: |
Taylor & Francis Group
2023-12-01
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| Colecção: | Cogent Business & Management |
| Assuntos: | |
| Acesso em linha: | https://www.tandfonline.com/doi/10.1080/23311975.2023.2272374 |