The Effect of Competitive Strategies on the Function of Marketers in Social Media; With Moderator Role of the Organizational Features
Social media is a modern ICT tool that is used today in many countries, including in our country, and uses many users of this platform to carry out marketing-related activities. This study, considering the importance of social media in marketing, examines the effect of competitive strategies on the...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | fas |
| Published: |
Allameh Tabataba'i University Press
2020-03-01
|
| Series: | مطالعات مدیریت کسب و کار هوشمند |
| Subjects: | |
| Online Access: | https://ims.atu.ac.ir/article_10994_ca87bf39284ab1d5784fb48f850a4999.pdf |