Resolving Incommensurable Debates: A Preliminary Identification of Persona Kinds, Attributes, and Characteristics

Abstract Persona-based design (PBD) has become a popular method for enabling design teams to reason and communicate about user-centered design issues and trade-offs. There is a growing body of literature that describes different ways in which personas have been applied by researchers and practitione...

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Bibliographic Details
Main Author: M. Cameron Jones
Format: Article
Language:English
Published: Intellect 2008-03-01
Series:Artifact
Subjects:
Online Access:https://intellectdiscover.com/content/journals/10.1080/17493460802276836/art.2.1.12_1