ANALYTICAL VIEW OF THE PERCEPTION OF SELECTED INNOVATIVE APPROACHES IN MARKETING COMMUNICATIONS
Purpose: The purpose of this paper is to present by means of thorough analysis of the selected market the perception of innovative approaches in marketing communication, both from the perspective of the companies on the supply side and from the perspective of their potential customers on the demand...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Technical University of Kosice
2015-07-01
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| Series: | Kvalita Inovácia Prosperita |
| Subjects: | |
| Online Access: | http://www.qip-journal.eu/index.php/QIP/article/view/441 |