REPRESENTATIONS OF REALITY IN THE DEMARCATION ZONE BETWEEN REASON AND SENSATION IN ENGLISH AND BULGARIAN LANGUAGE ADVERTISING DISCOURSE

REPRESENTATIONS OF REALITY IN THE DEMARCATION ZONE BETWEEN REASON AND SENSATION IN ENGLISH AND BULGARIAN LANGUAGE ADVERTISING DISCOURSE

The paper deals with different representations of reality in the demarcation zone between reason and sensation in English and Bulgarian language advertising discourse. On the one hand, there exists an explicit requirement for advertising agents to describe the object of attention in a way which is n...

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Bibliographic Details
Main Author: Rumyana Todorova
Format: Article
Language:English
Published: Konstantin Preslavsky University of Shumen 2018-11-01
Series:Studies in Linguistics, Culture, and FLT
Subjects:
reality
reason
sensation
demarcation zone
advertising discourse
Online Access:http://silc.shu.bg/images/issues/2018/vol4/SILC_2018_4_007-017_11_EN.pdf

Internet

http://silc.shu.bg/images/issues/2018/vol4/SILC_2018_4_007-017_11_EN.pdf

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