Marketing a tourism industry in late stage decline: The case of the Isle of Man

Marketing a tourism industry in late stage decline: The case of the Isle of Man

Qualitative interviews in the Isle of Man uncovered local perceptions of a tourism industry in late stage decline. Social impacts of decline are pronounced including facilities loss, cultural changes and a heightening of perceived peripherality: which taken together undermine local identity. Tourist...

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Bibliographic Details
Main Author: Brendan Canavan
Format: Article
Language:English
Published: Taylor & Francis Group 2015-12-01
Series:Cogent Business & Management
Subjects:
Isle of Man
destination marketing
marketing post-mature destinations
consequences of tourism decline
stakeholder perceptions
qualitative research
Online Access:http://dx.doi.org/10.1080/23311975.2015.1004227

Internet

http://dx.doi.org/10.1080/23311975.2015.1004227

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