Information search by consumers in the Shopping Environment

Information search by consumers in the Shopping Environment

Verbruikers bekom inligting deur 'n verskeidenheid bronne buite en binne die winkelomgewing te raadpleeg. Hierdie artikel ondersoek die implikasies van sulke bronne vir implementering van doeltreffende markstrategie deur inligtinginwinningsgedrag by hipermarkkopers in twee produkklasse te verge...

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Bibliographic Details
Main Author: G. G. Rousseau
Format: Article
Language:English
Published: AOSIS 1984-11-01
Series:SA Journal of Industrial Psychology
Subjects:
Information
Shopping Environment
consumers
Online Access:https://sajip.co.za/index.php/sajip/article/view/353

Internet

https://sajip.co.za/index.php/sajip/article/view/353

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