Development of Digital Marketing Strategy in the Education Industry

Indonesia Internet Service Providers Association (APJII) in 2018 released data that internet users in Indonesia amounted to 64,8 %. An increasing number of internet usage is used by marketers to market their products or services through the internet. Digital marketing strategy is needed by companie...

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Bibliographic Details
Main Authors: Zulfa Fitri Ikatrinasari, Sampik Krisning Tyas, Babay Jutika Cahyana, Purwanto Purwanto
Format: Article
Language:English
Published: EconJournals 2020-07-01
Series:International Review of Management and Marketing
Online Access:https://econjournals.com/index.php/irmm/article/view/10023