Social microfranchise Serving the community: JIBU model is a "solution"
Social entrepreneurship is becoming increasingly important for the franchise business model. Social franchising is a useful strategy for growth and sustainability of social enterprises based on practices of corporate social responsibility (CSR). The paper starts from the basic assumption that global...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Srpsko udruženje za marketing
2022-01-01
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| Series: | Marketing (Beograd. 1991) |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2022/0354-34712202115S.pdf |