The importance of retail behavior quality to maintain consumers’ loyalty: findings from Indonesian micro retail businesses

The importance of retail behavior quality to maintain consumers’ loyalty: findings from Indonesian micro retail businesses

The rapid retail development has led to increasingly fierce competition, and micro retail businesses need innovation to survive and thrive. Retail innovation is reflected in the quality of consumers’ behavior in making purchase decisions. Therefore, this study aimed to analyze the role of retail beh...

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Bibliographic Details
Main Authors: Feti Fatimah, Imam Suroso, Bambang Irawan, Ika Barokah Suryaningsih
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2024-09-01
Series:Innovative Marketing
Subjects:
behavior
consumers
loyalty
marketing
merchandise offer
purchase decision
Online Access:https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/20809/IM_2024_03_Fatimah.pdf

Internet

https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/20809/IM_2024_03_Fatimah.pdf

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