Customer Behaviour Hidden Markov Model

Customer Behaviour Hidden Markov Model

In this work, the Customer behaviour hidden Markov model (CBHMM) is proposed to predict the behaviour of customers in e-commerce with the goal to forecast the store income. The model consists of three sub-models: Vendor, Psychology and Loyalty, returning probabilities used in the transition matrix o...

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Bibliographic Details
Main Authors: Ales Jandera, Tomas Skovranek
Format: Article
Language:English
Published: MDPI AG 2022-04-01
Series:Mathematics
Subjects:
mathematical modelling
behavioural modelling
e-commerce
hidden Markov model
Viterbi
Online Access:https://www.mdpi.com/2227-7390/10/8/1230

Internet

https://www.mdpi.com/2227-7390/10/8/1230

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