Customer Behaviour Hidden Markov Model
In this work, the Customer behaviour hidden Markov model (CBHMM) is proposed to predict the behaviour of customers in e-commerce with the goal to forecast the store income. The model consists of three sub-models: Vendor, Psychology and Loyalty, returning probabilities used in the transition matrix o...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2022-04-01
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| Series: | Mathematics |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2227-7390/10/8/1230 |