Application of Internet marketing tools for management decision-making by logistics enterprises

Application of Internet marketing tools for management decision-making by logistics enterprises

The article discusses implementing Internet marketing tools by logistics enterprises for the management of decision-making processes. The use of Internet marketing tools, in particular, targeted advertising on Facebook, by logistics businesses and enterprises was studied. The essence of the concepts...

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Bibliographic Details
Main Authors: O.A., T.O., O.P., H.Yu.
Format: Article
Language:English
Published: Zhytomyr Polytechnic State University 2022-12-01
Series:Економіка, управління та адміністрування
Subjects:
internet marketing
targeted advertising
digitalization
management solutions
logistics business and enterprise
facebook
ads manager
Online Access:http://ema.ztu.edu.ua/article/view/272258

Internet

http://ema.ztu.edu.ua/article/view/272258

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