Application of Internet marketing tools for management decision-making by logistics enterprises
The article discusses implementing Internet marketing tools by logistics enterprises for the management of decision-making processes. The use of Internet marketing tools, in particular, targeted advertising on Facebook, by logistics businesses and enterprises was studied. The essence of the concepts...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Zhytomyr Polytechnic State University
2022-12-01
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| Series: | Економіка, управління та адміністрування |
| Subjects: | |
| Online Access: | http://ema.ztu.edu.ua/article/view/272258 |