THE DEVELOPMENT OF THE INNOVATION STATUS AND IMPACT OF SMART PACKAGING ON SLOVAK CONSUMERS

The decision about packaging belongs to the most substantial product characteristics. It has impact on the quality of food as well as shopping preferences of consumers. Because the significance of packaging keeps increasing, companies need to take a more innovative approach to packaging policy in th...

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Bibliographic Details
Main Authors: Erika Loučanová, Martina Nosáľová, Miriam Olšiaková
Format: Article
Language:English
Published: 4S go, s.r.o. 2019-12-01
Series:Acta Logistica
Subjects:
Online Access:http://actalogistica.eu/issues/2019/IV_2019_02_Loucanova_Nosalova_Olsiakova.pdf