Marketing Approaches to Attract Investments in Municipalities

In recent decades there has been an increase in competition between municipalities, including among the towns themselves. The free movement of people, goods and capital within the EU and the liberalization of regulations affecting global investment have contributed to the strengthening of investor i...

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Bibliographic Details
Main Authors: Tonkova, Evgeniya, Hristova, Sevdalina, Petrov, Dancho
Format: Article
Language:English
Published: The Bucharest University of Economic Studies Publishing House 2017-10-01
Series:Journal of Emerging Trends in Marketing and Management
Subjects:
Online Access:http://www.etimm.ase.ro/RePEc/aes/jetimm/2017/ETIMM_V01_2017_111.pdf