Consumer behavior analysis based on Internet of Things platform and the development of precision marketing strategy for fresh food e-commerce
The traditional approach to e-commerce marketing encounters challenges in effectively extracting and utilizing user data, as well as analyzing and targeting specific user segments. This manuscript aims to address these limitations by proposing the establishment of a consumer behavior analysis system...
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| Format: | Article |
| Language: | English |
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PeerJ Inc.
2023-08-01
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| Series: | PeerJ Computer Science |
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| Online Access: | https://peerj.com/articles/cs-1531.pdf |