THE USE OF LINGUISTIC DEVICES IN ADVERTISEMENT SLOGANS ON SOCIAL MEDIA

With the rise of modern technologies and the implementation of new businesses and brands, the urge for publicity has generated a demand for advertisements. As the key factor for spreading awareness and attracting new consumers, advertising has gained power by employing the written word as the best m...

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Bibliographic Details
Main Authors: Gabija Konopacka, Dinalda Simuntienė
Format: Article
Language:Lithuanian
Published: Kauno Kolegija (Kaunas University of Applied Sciences) 2023-07-01
Series:Mokslo Taikomieji Tyrimai Lietuvos Kolegijose
Subjects:
Online Access:http://ojs.kaunokolegija.lt/index.php/mttlk/article/view/591