ANALYSIS OF PURCHASE INTENTION WITH ATTITUDE TOWARD HALAL PRODUCTS AS A MEDIATING VARIABLE IN THE INDONESIAN ICE CREAM INDUSTRY
The COVID-19 pandemic has destroyed most industries, especially the food and beverage sector, where if companies are not careful, they can face mass layoffs and even bankruptcy and company closure due to the pandemic. One affected food and beverage industry is dairy food, namely the ice cream indus...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Fakultas Syariah UIN Mataram
2023-11-01
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| Series: | Istinbath |
| Online Access: | https://istinbath.or.id/index.php/ijhi/article/view/649 |