Understanding the Motivation of Western Java Smallholder Broiler Farmers to Uptake Measures Against Highly Pathogenic Avian Influenza (HPAI)

Understanding broiler farmers' intention toward highly pathogenic avian influenza (HPAI) control is important to design successful HPAI control programs. We used Theory of Planned Behavior (TPB) to identify factors (i.e., attitude, subjective norm, and perceived behavioral control) associated w...

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Bibliographic Details
Main Authors: Muchammad Gumilang Pramuwidyatama, Henk Hogeveen, Helmut W. Saatkamp
Format: Article
Language:English
Published: Frontiers Media S.A. 2020-07-01
Series:Frontiers in Veterinary Science
Subjects:
Online Access:https://www.frontiersin.org/article/10.3389/fvets.2020.00362/full