Heuristics Impact on Investment Decision Making of Individual Investors in Pakistan Stock Exchange
Purpose: The Pakistan Stock Exchange is a medium for investment in Pakistan financial markets as well as in an international market and give an opportunity to investors in Pakistan to trade shares and contracts through brokers. This research investigates the behavioral factors that influence decisi...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
CSRC Publishing
2023-12-01
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| Series: | Journal of Accounting and Finance in Emerging Economies |
| Subjects: | |
| Online Access: | https://publishing.globalcsrc.org/ojs/index.php/jafee/article/view/2855 |