Design and Implementation of the Rules for Detecting Customer Loyalty in E-commerce Systems Using Fuzzy Techniques
Nowadays, the importance of studies in customers’ behavior and attitude has been proved. Customer loyalty and its influencing factors in the world of e-commerce are being evaluated from different point of view. Nevertheless, little awareness of e-commerce factors from customers or service providers...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
Allameh Tabataba'i University Press
2018-08-01
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| Series: | مطالعات مدیریت کسب و کار هوشمند |
| Subjects: | |
| Online Access: | https://ims.atu.ac.ir/article_8895_7c1441a5a4d20c8155465465fd6020ec.pdf |