The concept of EmPatGen (Emotional Pattern Generator)
Abstract Nowadays, the aesthetic appearance of a product becomes more and more important in several industries. Psychologic studies and researches highlighted that beside the functionality of a product, aesthetic appearance is one of the key factors of the decision-making process before buying a pro...
Main Authors: | , |
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Format: | Article |
Language: | English |
Published: |
Springer
2020-04-01
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Series: | SN Applied Sciences |
Subjects: | |
Online Access: | https://doi.org/10.1007/s42452-020-2765-5 |