The concept of EmPatGen (Emotional Pattern Generator)

Abstract Nowadays, the aesthetic appearance of a product becomes more and more important in several industries. Psychologic studies and researches highlighted that beside the functionality of a product, aesthetic appearance is one of the key factors of the decision-making process before buying a pro...

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Bibliographic Details
Main Authors: Laura Trautmann, Attila Piros
Format: Article
Language:English
Published: Springer 2020-04-01
Series:SN Applied Sciences
Subjects:
Online Access:https://doi.org/10.1007/s42452-020-2765-5