The Influence of Culture on Impulse Buying Behavior: A Systematic Literature Review
Culture plays a significant buying role in shaping different aspects of consumer behavior such as rational, impulse, and compulsive buying behavior. Impulse buying is one of the prevalent phenomena that significantly affect the sales revenue of companies. This study focuses on unveiling the interact...
| Hlavní autoři: | , , |
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| Médium: | Článek |
| Jazyk: | English |
| Vydáno: |
FUCAPE Business School
2023-01-01
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| Edice: | BBR: Brazilian Business Review |
| Témata: | |
| On-line přístup: | http://www.redalyc.org/articulo.oa?id=123075670006 |