The Influence of Culture on Impulse Buying Behavior: A Systematic Literature Review

The Influence of Culture on Impulse Buying Behavior: A Systematic Literature Review

Culture plays a significant buying role in shaping different aspects of consumer behavior such as rational, impulse, and compulsive buying behavior. Impulse buying is one of the prevalent phenomena that significantly affect the sales revenue of companies. This study focuses on unveiling the interact...

Detaylı Bibliyografya
Asıl Yazarlar:	Abu Bashar, Shalini Singh, Vivek Kumar Pathak
Materyal Türü:	Makale
Dil:	English
Baskı/Yayın Bilgisi:	FUCAPE Business School 2023-01-01
Seri Bilgileri:	BBR: Brazilian Business Review
Konular:	culture cross cultural impulse buying online impulse buying systematic literature review
Online Erişim:	http://www.redalyc.org/articulo.oa?id=123075670006

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