The Influence of Price, Product Quality, And Security on Consumer Buying Interest in Online Shopee Shopping (Study on Labuhanbatu University Students’ Management Study Program)

The purpose of this study was to examine the involvement of each of the variables analyzed and to see the effect of price, product quality, and security on consumer repurchase interest in online shopping (a case study of students at Labuhanbatu University, Management Study Program). In this study,...

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Bibliographic Details
Main Authors: Sonia Tanjung, Elida Florentina Sinaga Simanjorang, Christine Herawati Limbong
Format: Article
Language:English
Published: Universitas KH Abdul Chalim, Prodi Ekonomi Syariah 2023-11-01
Series:Indonesian Interdisciplinary Journal of Sharia Economics
Subjects:
Online Access:https://e-journal.uac.ac.id/index.php/iijse/article/view/3898