A Multi-Criteria Group Decision-Making Method for Risk Assessment of Live-Streaming E-Commerce Platform

Live-streaming e-commerce is the future development direction of the retail industry. When retailers choose a live-streaming e-commerce platform, they face the test of various risks of the platform, such as insecure control of capital flow, insufficient support of public domain traffic, etc. Therefo...

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Bibliographic Details
Main Authors: Jiafu Su, Dan Wang, Fengting Zhang, Baojian Xu, Zhiguang Ouyang
Format: Article
Language:English
Published: MDPI AG 2023-06-01
Series:Journal of Theoretical and Applied Electronic Commerce Research
Subjects:
Online Access:https://www.mdpi.com/0718-1876/18/2/57