Good Service Strategies Affect Competitive Advantage

The purpose of this study is to determine the effect of service on competitive advantage. The unit of analysis in this study is the manager of a manufacturing industry company in South Sumatra. The results showed that a good level of service would create a competitive advantage that had the charact...

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Bibliographic Details
Main Authors: Desfitrina Desfitrina, Zulfadhli Zulfadhli, Widarti Widarti
Format: Article
Language:English
Published: EconJournals 2019-10-01
Series:International Review of Management and Marketing
Online Access:http://mail.econjournals.com/index.php/irmm/article/view/8853