Influencing factors on consumer behavior when purchasing apples

Influencing factors on consumer behavior when purchasing apples

The aim of the study is to identify factors influencing consumer behavior when purchasing apples of different origins, in order to leverage them for promoting a preference for domestic production in marketing communications. Secondary research involves an analysis of relevant scientific and expert l...

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Bibliographic Details
Main Authors: Prodanović Radivoj, Dimitrijević Ljiljana, Elqadini Mohamad El Bashir R., Ivanišević Dragan
Format: Article
Language:srp
Published: University Business Academy - Faculty of Economics and Engineering Management, Novi Sad, Serbia 2023-01-01
Series:Ekonomija: teorija i praksa
Subjects:
purchase factors
consumer behavior
apple
production
placement
Online Access:https://scindeks-clanci.ceon.rs/data/pdf/2217-5458/2023/2217-54582304082P.pdf

Internet

https://scindeks-clanci.ceon.rs/data/pdf/2217-5458/2023/2217-54582304082P.pdf

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