Strategi Periklanan pada Bisnis Retail
This research aims to analyze the benefits of advertising strategy of Poundland. The method used is a qualitative approach because its ability to produce an in-depth description to obtain an authentic understanding of the experience of the people concerned. The study found that Poundland conducted i...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)
2015-01-01
|
| Series: | Jurnal Aspikom |
| Subjects: | |
| Online Access: | http://jurnalaspikom.org/index.php/aspikom/article/view/74 |