Strategi Periklanan pada Bisnis Retail
This research aims to analyze the benefits of advertising strategy of Poundland. The method used is a qualitative approach because its ability to produce an in-depth description to obtain an authentic understanding of the experience of the people concerned. The study found that Poundland conducted i...
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| Format: | Article |
| Language: | English |
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Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)
2015-01-01
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| Series: | Jurnal Aspikom |
| Subjects: | |
| Online Access: | http://jurnalaspikom.org/index.php/aspikom/article/view/74 |
| _version_ | 1797960309900574720 |
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| author | Veny Ari Sejati |
| author_facet | Veny Ari Sejati |
| author_sort | Veny Ari Sejati |
| collection | DOAJ |
| description | This research aims to analyze the benefits of advertising strategy of Poundland. The method used is a qualitative approach because its ability to produce an in-depth description to obtain an authentic understanding of the experience of the people concerned. The study found that Poundland conducted intensive advertising by utilizing important moments such as Halloween, Christmas, Mother Day, etc using Internet media, social media, and e-mail sent 1-2 times per week. Poundland also employs other media such as word of mouth spread among students. Catalog is also used as the print media to reach the consumers. Poundland uses communication technology and take advantage of important moments for advertising strategy. This description can be a reference for retail businesses in Indonesia to pay attention to important events in Indonesia such as national moments and utilizing non-traditional communication technologies as an advertising strategy. |
| first_indexed | 2024-04-11T00:44:05Z |
| format | Article |
| id | doaj.art-e47856cf5efc42c58268223d110a504a |
| institution | Directory Open Access Journal |
| issn | 2087-0442 2548-8309 |
| language | English |
| last_indexed | 2024-04-11T00:44:05Z |
| publishDate | 2015-01-01 |
| publisher | Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM) |
| record_format | Article |
| series | Jurnal Aspikom |
| spelling | doaj.art-e47856cf5efc42c58268223d110a504a2023-01-05T23:55:28ZengAsosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)Jurnal Aspikom2087-04422548-83092015-01-012423524210.24329/aspikom.v2i4.7463Strategi Periklanan pada Bisnis RetailVeny Ari Sejati0Fakultas Ilmu Sosial dan Ekonomi Universitas Respati YogyakartaThis research aims to analyze the benefits of advertising strategy of Poundland. The method used is a qualitative approach because its ability to produce an in-depth description to obtain an authentic understanding of the experience of the people concerned. The study found that Poundland conducted intensive advertising by utilizing important moments such as Halloween, Christmas, Mother Day, etc using Internet media, social media, and e-mail sent 1-2 times per week. Poundland also employs other media such as word of mouth spread among students. Catalog is also used as the print media to reach the consumers. Poundland uses communication technology and take advantage of important moments for advertising strategy. This description can be a reference for retail businesses in Indonesia to pay attention to important events in Indonesia such as national moments and utilizing non-traditional communication technologies as an advertising strategy.http://jurnalaspikom.org/index.php/aspikom/article/view/74retail, advertising, words of mouth |
| spellingShingle | Veny Ari Sejati Strategi Periklanan pada Bisnis Retail Jurnal Aspikom retail, advertising, words of mouth |
| title | Strategi Periklanan pada Bisnis Retail |
| title_full | Strategi Periklanan pada Bisnis Retail |
| title_fullStr | Strategi Periklanan pada Bisnis Retail |
| title_full_unstemmed | Strategi Periklanan pada Bisnis Retail |
| title_short | Strategi Periklanan pada Bisnis Retail |
| title_sort | strategi periklanan pada bisnis retail |
| topic | retail, advertising, words of mouth |
| url | http://jurnalaspikom.org/index.php/aspikom/article/view/74 |
| work_keys_str_mv | AT venyarisejati strategiperiklananpadabisnisretail |