Constructing a Trade Show Exhibitor Satisfaction Scale from a Stakeholder Perspective
The purpose of this study was to construct and validate an Exhibitor Satisfaction Scale that accounts for the significant roles of three key stakeholders (i.e., trade show visitors, exhibitors, and organizers) in a trade show context through a pilot test, scale purification and validation. The final...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Istanbul University Press
2016-12-01
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| Series: | Journal of Tourismology |
| Subjects: | |
| Online Access: | https://dergipark.org.tr/tr/pub/iuturizmoloji/issue/36495/415203?publisher=istanbul |