The effect of marketing-mix efforts and corporate image on brand equity in the IT software sector
The aim of this research was to prioritize the most important factors that influence brand equity in the software industry. In this regard, the relationships between marketing-mix effort (channel performance, value-oriented price, promotion, and after sales service), corporate image, three dimension...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Isfahan
2013-03-01
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| Series: | تحقیقات بازار یابی نوین |
| Subjects: | |
| Online Access: | http://uijs.ui.ac.ir/nmrj/browse.php?a_code=A-10-403-1&slc_lang=en&sid=1 |