Facebook’s power: factors influencing followers’ visit intentions

Facebook’s power: factors influencing followers’ visit intentions

Purpose – The purpose of this paper is to examine the role that Facebook Fan Pages (FFPs) play in the generation of visit intention. The study has three objectives: first, to examine the effects of museum-generated content (MGC) on perceived information quality and perceived customer service and per...

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Bibliographic Details
Main Authors: Francisca Blasco-Lopez, Nuria Recuero Virto, Joaquin Aldas Manzano, Daniela Cruz Delgado
Format: Article
Language:English
Published: Emerald Publishing 2019-06-01
Series:Spanish Journal of Marketing-ESIC
Subjects:
facebook
visit intention
museum generated content
perceived customer service
perceived information quality
Online Access:https://www.emerald.com/insight/content/doi/10.1108/SJME-06-2018-0032/full/pdf?title=facebooks-power-factors-influencing-followers-visit-intentions

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https://www.emerald.com/insight/content/doi/10.1108/SJME-06-2018-0032/full/pdf?title=facebooks-power-factors-influencing-followers-visit-intentions

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