The impact of demographic and socio-psychological characteristics on consumers’ ethnocentric tendencies: Evidence from Croatia
The objective of this study is to determine the impact of demographic and socio- psychological characteristics on consumers’ ethnocentric tendencies. The research was conducted within Croatia among the residents living in the Split-Dalmatia County. The data was collected from 420 respondents using a...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Split, Faculty of Economics
2018-01-01
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| Series: | Management : Journal of Contemporary Management Issues |
| Subjects: | |
| Online Access: | https://hrcak.srce.hr/file/311156 |